Beyond the typical yet critical nuts and bolts that you would expect from an excellent marketing professional, Mrs. Johnson possess something more. It's more valuable than her 10 years of marketing experience, B.S. in Marketing or even her M.B.A. Mrs. Johnson possess a passion for brand engagement and advocacy.

That heightened genuine interest in the emotional connection between a consumer and brand is the one thing you're not looking for in your top candidates, but should be. And this driven professional with a contagious smile and sense of optimisim doesn't just have it, she owns it

"Advocacy is the next level of engagement. Engagement is conversation; advocacy is conviction."

~ Todd Defren