Tom Carpenter
Seattle
I design quantitative research and analyze data to help clients answer questions and hear the "story" in their data.
I hold a PhD in social psychology and have expertise in consumer behavior, emotions, and statistics. I am passionate about helping clients leverage science to make better decisions. Because good insights require good methods, I work with clients throughout the research process, from question to insights. I also serve as a professor for Seattle Pacific University, primarily teaching statistics and research design.
Research Services:
- Research design consulting
- Implicit (reaction time) measurement, IAT development
- Power analysis (sample size estimation)
- Study design, survey development, and programming
- Experimental / pilot testing (e.g., ads, programs, logos)
- Creative measurement
- Data analytics (commercial and academic)
- Report preparation
Statistical and Data Science Services:
- Survey & experimental analysis
- Advanced multivariate / ANOVA models
- Text sentiment analytics
- Latent variable / path modeling
- Linear and nonlinear modeling
- Hierarchical (multilevel) modeling
- Programming in R, SPSS, and SAS