Analytical, technical, strategic and collaborative digital marketer who has worked on various digital marketing campaigns over a span of six years for Financial Services, Ecommerce, Technology and Telecommunications clients.

Teboho is a firm believer in data analysis to uncover key deep meaningful insights (e.g. consumer behavioral insights), then leveraging these insights to inform and guide digital marketing strategies, media plans, media buying and campaign optimizations. Essentially, I consider myself a data-driven digital performance marketer. I am currently in a Senior Digital Marketing Manager role at Discovery, where I implement and oversee all digital marketing campaigns and activities focused on Lead Generation for Discovery Bank and Vitality.

His most exciting work to date was launching a lead generation campaign for Save the Children South Africa which is an organization that gives children in South Africa and around the world what every child deserves - a healthy start, the opportunity to learn and care when disaster strikes. The campaign aimed to address the critical issue of violence against children in South Africa. Not only did we enjoy creating the campaign, but I also felt incredibly proud to create awareness around such a positive initiative.

Key Specialties:
- Digital Marketing Strategy
- Digital Media Planning
- Digital Media Buying (Campaign Management)
- Data Analytics

Key Interests:
- Search Advertising (Google Pay-Per-Click) (PPC)
- Display Advertising (Google Display)
- Social Media Marketing (Paid Social) (FB, IG, TW, YT, LI, SC, TikTok)
- Real-Time Bidding (RTB) (Programmatic Advertising)
- Data Analytics and Insights (Reporting through Data Visualization)