I am an analytical, strategic, and results-driven digital marketer with over 13+ years of experience leading digital campaigns across industries including Financial Services, E-commerce, Technology, and Telecommunications. My expertise lies in harnessing the power of data to extract meaningful consumer insights, which I use to drive informed digital marketing strategies, media planning, and campaign optimisations. As a data-driven digital performance marketer, I am passionate about using data, advanced analytics and predictive modeling to provide deeper insights into consumer behavior, allowing for more informed decision-making and optimized marketing campaigns. All this in the effort to improve and increase lead generation and business growth.

Currently, I serve as a Senior Digital Marketing Manager at Discovery, where I lead and manage digital marketing efforts focused on generating leads and driving growth through acquiring new customers/clients for the Health portfolio. I thrive in collaborative environments where I can leverage cross-functional teams to achieve strategic objectives.

One of the most rewarding experiences of my career was spearheading an awareness and lead generation campaign for Save the Children South Africa, which is an organisation focused on inspiring progress in how children are treated, focusing on providing direct support through programs, advocating for change, and building partnerships to create lasting improvements in children’s lives. Not only was this campaign fulfilling from a professional standpoint, but it was deeply meaningful to contribute to such a vital cause that impacts children globally.

Key Specialties:
Drive measurable business growth using data-driven digital marketing strategies and campaigns. Blending marketing, analytics, experimentation, data science and strategy, with a strong focus on scaling business and revenue growth through Digital.

* Digital Marketing Strategy & Execution
* Digital Media Planning & Buying
* Data-Driven Campaign Optimization
* Performance Analytics & Insights
* Generative AI Execution

Key Interests:
* Paid Search (PPC)
* Performance Max and AI Max for Search (AI)
* Demand Gen (AI)
* Display Advertising
* Social Media Marketing (Paid Social: FB, IG, TW, YT, LI, TikTok)
* Programmatic Advertising (Real-Time Bidding, RTB)
* Data Analytics & Reporting (Data Visualization - Looker Studio and Power BI)
* Website Analytics & Reporting (GA4)
*Gen AI Tools and Marketing
*Account Based Marketing (ABM - B2B)