➢ Award winning Senior Strategist with 17+ years of understanding people, brands and how they connect. Well-demonstrated background in delivering growth through the development of innovative and profitable campaigns.

➢ 10+ years of high level strategic and creative leadership, with a focus on challenging the status quo

➢ 10+ years experience in Digital and Content, from an integrated perspective, leading customer engagements, sales conversions, e-Commerce, brand development and activations

➢ Analytical mind coupled with creative flair and natural curiosity, rounded in various categories like Beer & Alcoholic beverages, FMCG, Fashion, Automotive, Telco, Financial services, Pharma, Tobacco, political and not-for-profit.