Marcus Tewksbury

Marcus Tewksbury has 20 years of experience helping leading retailers and B2B’s harness the nexus of technology, data, and marketing to drive growth and achieve financial results. Marcus is a VP within Experian’s retail vertical where he leverages his deep technology background to help clients develop new campaigns and programs built on the emergence of addressable, multi-channel, audiences (digital TV, display, online radio, Facebook, etc.) whose performance can be attributed and measured back at the individual or household level. Prior to Experian, his experience spans both the client and agency side including six years starting and running a retail manufacturing business and a focus on the marketing technology startup sector with an IPO, two flameouts, and serving on two boards to his credit. Marcus is a frequent speaker, having appeared at events for the American Marketing Association (AMA), Canadian Marketing Association (CMA), Direct Marketing Association (DMA), Integrated Marketing Summit, The Economist, Media Post, and Illinois Technology Association (ITA). His writing and presentations have appeared or been cited in numerous publications like Mashable.com, USAToday, Wall St. Journal, and the Word of Mouth Marketing Association (WOMMA). He has also been a guest lecturer at numerous universities such as Georgetown, Northwestern, DePaul, U. of Chicago, and York.