Thaldev Kaim

About Me

I’mThaldev Kaim — a self-taught designer, brand innovator, and currently Associate Director of Design at PepsiCo India. My journey began with a passion for creativity and storytelling, nurtured independently while I pursued formal education in economics and marketing at Delhi University, Delhi School of Economics, and IIM Bangalore.

Over the years, I’ve built a career at the intersection of culture, innovation, and design leadership. From developing culturally immersive packaging for iconic brands to leading purpose-driven campaigns like Lay’s “My Stamp” and “Project Farm Equal”, I’ve been privileged to use design as a force for inclusion, sustainability, and social change.

With over 90 creative awards, including Cannes Lions, D&AD, and PepsiCo’s Chairman’s Award, my work reflects a human-centered philosophy: design with love, design with purpose. I believe great design is not just seen—it’s felt. It speaks to people’s hearts, honors their heritage, and dares to inspire change.

Whether it’s building brands, launching Web3 experiences, or telling stories through visuals, I remain a lifelong learner who believes in the power of creativity to shape culture and business alike.

Kaim is celebrated for using design as a force for cultural inclusion, sustainability, and social impact. His groundbreaking campaigns include:

Lay’s “My Stamp” – India’s first postage stamps featuring women farmers

“Mitti Ki Chitthi” – an emotional tribute to regenerative agriculture

“Drops of Joy” – an animated story of water-saving innovation, awarded at Cannes

“Project Farm Equal” – a gender-equity initiative with USAID that earned a Silver Glass Lion

Pepsi Black’s “Zero Sugar NFT Collection”– PepsiCo India's debut in the Web3 space

His work has been featured in Forbes India, The Dieline,Campaign India,Binance, MediaNews4U, and more. Whether it's limited-edition festive packaging or digitally native brand experiences, Kaim consistently elevates Indian stories on a global stage.

Design Ethos:
At the heart of Thaldev’s work is a human-centered philosophy: "Design with love, design with purpose." He believes great design is not just about aesthetics—it should move people, bridge cultures, and inspire change. A champion of lifelong learning, he encourages young creatives to embrace curiosity, experiment boldly, and bring emotion into their craft.