James is the content director at WhatASleep, a certified sleep science coach from Spencer Institute and our in-house sleep product expert. Over three years, he's personally tested hundreds of mattresses. He likes to keep his reviews simple, objective, and straightforward so that the readers don't have to go through decision fatigue which is often the case while shopping for sleep products.

He hails from Sydney and has a journalism degree from the University of Queensland and an MBA from Melbourne Business School.