Arthur Charles Van Wyk

I am a Web Sensai, Brand Evangelist, Speaker, Blogger, Columnist, New Media Navigator and Agent of Influence. I am the founder of Durban based hybrid marketing agency Fluence and the speak that lit Durban-based offline social network SCHMooZ. I studied BCom (Industrial Psychology) at the University of the Western Cape in the mid 90s. In 1998 I joined a ticketing company as the Creative Head where I was - in addition to revolutionising the ticketing industry using internet-based technology - part of pioneering contact centre assistance via Instant Messaging. I simultaneously launched Urbantainment - the first social network (we called them virtual communities back then) for the South African entertainment industry. In 2001 I joined MTN where I conceptualised and developed the biggest internal company portal in the South African mobile telephony industry. In 2006 I launched a design & branding agency that evolved into the digital marketing agency I head up today - The Fluence Agency