Do you teach marketing to undergraduate or MBA students? Have you searched for well-written brand foundation materials that are up-to-date, and that your students will actually read? Are you bored with the same old tired examples? If so, read on!

We are Carol Phillips and Judy Hopelain, partners at Brand Amplitude. Between us, we have 13 years of experience teaching brand strategy at The University of Notre Dame and UC Berkeley business schools. We tried Keller, Aaker, Kapferer and custom text books. The books are expensive, the writing is tedious and the frameworks are hard for students to apply. So last Fall we started with a blank page and wrote our own affordably priced 82-page book. We also created a companion workbook of PPT templates and three team assignments.

The full-color book costs just $15 for a PDF copy. It begins with How to Conduct a Brand Audit and ends with Brand Activation and glossary of branding key terms. Each of the eight chapters includes a simple explanation of the key ideas and frameworks, followed by examples, quotes from brand strategy experts and resources to "Go Deeper." The text can accommodate an 8-week or a 13-week course.

Click here to view the Table of Contents and sample chapter

Click here to download the free companion PPT workbook

Click here to read Pat Martin's review o 6.28.12 on MENGonline

Email us using the link below to request a review copy