Hey there! My name is Erik Machuca and I am a Los Angeles native who loves investing, personal finance, videography, and content creation.

As the founder of Everyday Investing, a blog and YouTube show dedicated to guiding new investors, I help the everyday investor get started saving and investing.

I love being able to connect people with the right financial tools, platforms, and technology to help them reach their financial goals.

My focus is in helping new investors find the ideal investing and personal finance platforms that best suit their goals. I guide the everyday investor in navigating today’s top Fintech apps to help associate investing with a user friendly experience.

I launched Everyday Investing TV as a YouTube show focused on investing, saving, and personal finance. Being able to connect with people through video is the perfect outlet for me to help and impact as many people’s lives as possible.

Listening to the questions of my viewers, I know that investing and personal finance can be overwhelming for new investors. My goal is to help guide everyday investors by simplifying financial tools, making investing more accessible, and encouraging smarter money habits.