The Falcon lab
Falcon in Vienna, Virginia
About Falcon’s Design Lab
The design philosophy at The Falcon Lab is all about keeping it simple. However, that’s not to say that clean and simple equates to boring. What it does mean is nothing short of eye-catching; modern; business-like.
The Falcon Lab’s Work
The staff at The Falcon Lab will work together with you so that the essence of your brand is captured and then distilled into a design that is essentially “you.” The design team are made up of a number of highly talented individuals. They are not only imaginative artists, but also shrewd marketers.
The team design:
• Logos
• Custom graphics, images, and illustrations
• Websites
• Identity materials
• Direct mail
• Marketing and press kits
• Reports
• Brochures and bound brochures
• Staging
• Signage
All the same, good design is not merely about a team of imaginative artists and shrewd marketers. There are three further elements involved:
The first of those is extraordinary content.
If you are devoid of content that captures your voice, that is true to your brand, and that is able to highlight the value you offer your clients, then the content is generally wasted. At The Falcon Lab, the team works with top copywriters, and this way your design will not only look great but read great, too.
The second of these elements is visual brand strategy.
Imagine, for a moment, that you decided to go out for dinner later one night, and before doing so, you checked out the restaurant’s menu online. The menu was minimalist, and did not give you much insight into what the actual restaurant would be like. You turn up at the restaurant, only to find that it’s something quite different to the expectations that you had.
It goes to show that your own visual branding should be consistent at all times – in person and online. The team at The Falcon Lab will ensure that your own look and feel is consistent across the board.
And the third element is printed pieces that are of high quality.
Originally launched as a print shop, therefore, The Falcon Lab are capable of doing pretty much anything in terms of printing content. And if they haven’t done it before, there’s no question that they will find a way.
The Print Lab
As mentioned, The Falcon Lab did launch originally as a print shop. Thus, if you have seen it, they can do it for you.
They continue to invest in nothing shy of state-of-the-art technology, and that permits them to generate a whole lot of fantastic stuff: laser-cut, intricate print pieces that represent works of art; rugged,