The Katalist - /cat⋅a⋅lyst/ – noun 1. something that causes activity between two or more persons or forces without itself being affected. 2. a person or thing that precipitates an event or change 3. a person whose talk, enthusiasm, or energy causes others to be more enthusiastic, or energetic.
Connector of Nouns; people, places, things AND ideas.
My experience as a Direct Marketing professional spans over twenty years and within every niche area in this field; namely as an expert in eMarketing operations. A few years ago, however, I started cultivating a plan to transition my expertise towards more integrated strategies where digital marketing plays a part to build relationships and enhance engagement with social networks. I have used my personal interest in social media to build a following and have worked as a consultant to keep my skills sets sharp.
In my role as The Katalist, I develop and execute strategic social networking plans to expose personal, professional, and corporate brands to their fullest potential in the ever expanding Web 2.0 world-at-large.
My talents are best utilized as a troubleshooter for special projects; solving immediate problems when internal resources may be limited or scarce. I lend my skills and knowledge to friends in the independent music business who don’t have the time or expertise in strategic marketing; traditional or digital. I do this quite simply because I believe in them, their work ethic and the products they produce. I would like to do the same for professionals (or companies) who don’t have the resources to work on social network branding for themselves.
email and social media marketing, lifestyle, food, and music blogger, executive branding, independent artist branding