Pratishtha

Hey there,

Thanks for connecting! I'm Pratishtha, a multidisciplinary designer with expertise in motion graphic animation and product design. Nine years in, and I'm still the person geeking out over the details most people miss: the timing of a transition and an empty state that makes a product feel like it actually cares.

My path's been a nice contrast: founding designer at an early-stage AI startup, building things before there was a system to follow; and enterprise work with Haleon and Diageo, where every decision has to hold up under real scrutiny. I like living in that gap.

Outside of work, I'm a painter, reader, traveler, and lifelong learner, always curious, always picking up something new.

Based in London. Let's connect!