Therese Gustafsson

As I am a very curious person I have always had a big interest in other people. This is the main reason why I studied Business Management and Marketing at the International Marketing program at Mälardalen University in Västerås, Sweden. What makes a buyer make a certain decision and how can I, as a marketer, affect that decision is something that intrigues me. How are people affected by the information around us and how do MNE’s do business? What can you do as a company to tie your customers closer to you and is it at all possible to have a "faithful" consumer customer stock in the 21st century? These are some of the questions I'm interested in and in a way they sum up different areas in which I would like to work.

Being curious gives me a keen ear, meaning I interact well with other people. My mentor for both my theses asked me to be the project manager for our Master Thesis since I’m results-oriented, energetic, methodical and quality-conscious in everything that I do. When putting all these things together, it's not surprising that I also love working in a service profession. Being a Sales Consultant at a B2B company taught me alot about the sales process, but it also helped me realize that I love helping customers identifying their needs and solving them.

To encourage, to motivate and to work with other people and being part of a process is something I like very much. I am somewhat of a restless person, as I have a strong need to keep evolving and developing new relations in order to feel stimulated in my working life.

Apart from my work related interests I'm also very interested in nutrition and health. As a teenager I competed in Powerlifting and because it's so much fun I still find myself at the gym several times a week. I love all the good things in life including hiking in the beautiful Swedish nature, travelling to exciting places, enjoying a good meal and a heavy, earthy Bordeaux with people I love or simply the fresh smell of newly cut grass.

A long term goal of mine is to have a job in an international context. This could mean, for example, being a global marketing manager for an MNE or being a travelling consultant in a certain industry. Having lived and studied in France, it is a country very close to my heart, but the World is an exciting place and I hope to see much more of it, both in a professional and a private context!

Please contact me if you want to know more!

Therese