Strategic Lead Experience Architect with expert skills in fostering collaboration and leading cross-functional teams though the full lifecycle of web projects. Process-oriented and analytical information architect, empathetic researcher, with a solid understanding of web technologies and a passion for applying user-centered design methods to build powerful digital solutions delivered across platforms.

Core strengths:
- Define and execute business and user requirement gathering activities; analyze and present findings.
- Conduct quantitative and qualitative content assessments; assist with developing content strategy.
- Use heuristic reviews to assess existing sites; develop strategies to improve the user experience.
- Use competitive reviews to identify opportunities for differentiation and establish industry standards.
- Develop appropriate and simple-to-follow project documentation such as page schematics, sitemaps, wireframes and prototypes; continuously verify that all work-products support project goals.
- Create persuasive experiences by understanding user’s motivation and abilities; develop experience flows tied to clear objectives; establish predictable and consistent patterns for increased recognition; following brand guidelines; and taking advantage of appropriate technologies.