Nathaniel Hansen

Co-Founder, Director of Research, and Social Business Intelligence in Montecito, California

Nathaniel Hansen

Co-Founder, Director of Research, and Social Business Intelligence in Montecito, California

ABOUT: Nathaniel Hansen, M.A., 54, is Director of Research and co-founder at The Socializers (www.thesocializers.ai), a global social business intelligence company with clientele in North America, Europe, UK, Australia and China. Hansen serves as Special Advisor to the Board at the Foundation for the Study of Cycles.

Some of Nathaniel's clients include Unilever, Mercedes, FxPro, Oniracom, Marquee Brands, Sequential Brands, Target, IKEA, Clarks, Harper Collins, JFX, Banque Havilland, Spotright, Reunify, PeopleBrowsr, JWT-MEA, JWT Intelligence, Ogilvy-One, Hellmanns, Coca-Cola, Equilibrium Entertainment, LOUX, SOLID Relations, Sony-Ericsson, Publicis Groupe, and Starbucks Europe.

Over the last 24 years, he has created scores of digital and interactive solutions for clients globally. In June of 2010, Hansen was elected by JWT Intelligence Global as one of 18 world thought-leaders in social business.

CHRONOLOGY:
In 2009-2010, Hansen introduced operational staff and brand leaders at OgilvyOne and Unilever to social listening technology & social data methodologies.

In 2011, Hansen led a global market study and outreach at FxPro HQ in Limassol, Cyprus and London, UK.

In 2012, Hansen led a global market study for Banque Havilland in Monte Carlo, Monaco.

In 2013, Hansen set up best-practice social listening teams for brands, financial-services entities and agencies globally.

In 2014, Hansen led a social media command center implementation at Inter-IKEA Systems B.V. in Delft, Holland.

In 2015, Hansen led a social media command center implementation at Clarks Shoes HQ in Somerset, UK.

In 2016, Hansen worked with a global investment bank in London to interview & place leading machine intelligence experts.

In 2017, Hansen joined FPFX, driving its social data services for clients such as Pepperstone, Scandinavian Markets, & EQUITI, focused on influencer campaigns in the currency-trading domain.

In 2020, Hansen transitioned from a six-year role as COO (since 2014) at the FSC to Special Advisor to the Board: https://cycles.org

In 2021, Hansen began working with Cory Jones of The Statement Group on various projects.

In 2023, Hansen launched the AI arm of The Socializers, adapting and extending open-source multi-agent simulation into MiroFish, a synthetic-audience research practice.

In 2026, Hansen served as research lead for a global telehealth venture and provided audience research for an independent feature documentary, using MiroFish synthetic-audience simulation across both.

  • Work
    • The Socializers
  • Education
    • B.A. English, M.A. Mythological Studies
    • Westmont College
    • Pacifica Graduate Institute