Melbourne, Victoria, Australia
I'm an Aussie creating multi platform content management strategies for brands, SME's Not-for-Profit organisations and government. My heritage is in Advertising, Promotions and Marketing in both Strategic Planning and Creative disciplines.
The starting point for my projects begins with the consumer, working back towards the product, brand or client. To ensure appropriate outcomes I utilise psychographics, cultural audits, sentiment monitoring & brand analysis .
My plans are not purely social broadcast pieces. I devise tools that service public needs, bridging the gap between the public, staff, synergistic brands and my clients.
In networking I manage community hubs that can feed back into product development, customer service, channel marketing and government policy.
Post strategy I train, project manage and resource the production of hard and soft online assets.