thisistrue

True was founded in early 2011 by Craig Pethybridge (Strategy & Creative) and Michael Currie (Operations). Together together they have well over 40 years of advertising experience and their work has been recognised locally and internationally at the RSVP’s, the Effies and the Echo awards. True’s ethos ‘Always stay true’ ensures every conversation, every idea, and every product benefits from a deep-seated passion and culture that believes in effectiveness and achievement through honesty, creativity and courage. We make it our mission to understand brands and the psychological triggers needed in order for them to engage their consumers. These triggers are more often than not found in emotional truths rather than rational. The reason we exist is to help our clients grow their business. End of story. And because of this, before we begin the creative process, we agree the commercial objectives with our clients and determine what success will look like. And we’re not afraid to draw on knowledge from seemingly unrelated skill and knowledge bases to foster a level of solution-generation that is genuinely innovative and effective.