Richard Thomas-Pryce

I spent 15 years inside some of the world's most complicated organisations watching smart people do work that machines should have been doing. Goldman Sachs. UBS. Bank of America. Funding Circle. Someone, somewhere, was manually copying data between spreadsheets, chasing approvals over email, or rebuilding the same report for the fourth time that month.

But I'm not just a corporate lifer who discovered AI and started a consultancy. I've run businesses too. A retail vape shop for four years, until COVID shut it down. A small construction company I still run today. I know what it's like to be the owner, the manager, the accountant, and the customer service team all at once. I know exactly which admin tasks eat your week alive, because they ate mine.

That's why I founded HeyBRB. Most AI consultants talk to tech companies. Nobody was talking to the property manager juggling 40 tenancies from a spreadsheet, or the accountant chasing clients for documents every quarter, or the trades business owner who personally approves every invoice because that's just how it's always been done.

These owners aren't slow adopters. They're just busy. The tools that could free up their time exist today. They just need someone who's actually been in the weeds, not just advised from the sidelines.

My Master's in Cognitive and Decision Science from UCL taught me why people resist change even when the answer is obvious. Turns out it's rarely knowledge. It's time, trust, and having someone in your corner who gets it.

That's what HeyBRB is.