Jens Thraenhart

Dual German/Canadian citizen with an MBA from Cornell University, and recognized as one of the travel industry’s top 100 rising stars by Travel Agent Magazine in 2003, one of the 25 Most Extraordinary Sales and Marketing Minds in Travel in 2005 by HSMAI. I am a global tourism e-strategy consultant, with a focus on social media, online branding, and electronic distribution. As co-founder of Dragon Trail, we help travel and tourism brands to reach and connect with affluent Chinese consumers.