What’s up, I’m Thurein. I’m a consultant living in Yangon, Myanmar!

With over three decades of experience in marketing, research, and consultancy, I have played a pivotal role in shaping Myanmar’s market research landscape.

Began my career with Yangon Directory Group in 1991, contributing to data collection, advertising, and research initiatives.

Founded the Research Division, delivering insights for major clients including Milo, Unilever, and British American Tobacco.

Spearheaded the establishment of the Retail, Media, and Customized Research Departments to drive sector-specific specialization.

Served as Domestic Operations Manager at AC Nielsen SRG Myanmar (1995–1997).

Appointed General Manager at MMRD Research Services, leading team restructuring following AC Nielsen’s exit from the market.

Launched the Social Research Department in 1998 to support UN agencies and INGOs.

Established the Business Research Department in 2005, focusing on B2B and industrial research for both public and private sector clients.

Led the reorganization of Research Services into five specialized verticals: Business Insight, Consumer Insight, Market Insight, Media Insight, and Social Insight.

Served as Country Lead & Managing Director of Nielsen MMRD (2014–2019), a joint venture between Nielsen, the global leader in research, and MMRD, Myanmar’s largest research firm.

Currently serving as Advisor and Founder of Myanmar Resources Network, a consultancy firm specializing in management consulting, data analytics, business development, training, and digital brand strategy.

Beyond my professional roles, I actively contribute to youth and community development:

Co-initiated the “Road to Success” program for youth, broadcast on Channel 7, a major free-to-air television station, “Zay-Kwet TiGar” program on Mandalay FM and “Myanmar Marketing Guru” program on YouTube Channel.

Regularly participate in youth-focused initiatives as a speaker, moderator, and judge.

Hold leadership roles in several non-profit organizations, including:
- Honorary Chair, Myanmar Retailers Association
- Vice President, Market Research Association
- Vice President, Professional Marketers Association
- Head of Publications Committee, Myanmar Economic Association

In addition to my corporate and community work, I am also the author of three books: "For Me, For You & For All", "Balance of Body & Mind", and "One's Own Life Journey" and all three books focused on personal growth and well-being.