Thuy Nguyen s3230488

Indifference is becoming a lifestyle in Vietnam due to the developing of society. In this new era, human have many chances and advantages to approach new techniques, which bring lots of benefits for everyday life. However, while people improve their knowledge and take advantage of modern equipment, they easily lose their ethics and tend to indifferent to people around them. Indifference is seem to be a disease, which makes patients stolid with other people’s pain, or not indignant at evils and inequalities in society. In other words, people are almost emotionless with others’ trouble. Some time they ignore other people’s suffering unconsciously, which mean they do it without aware of how emotionless they are. Some time people just know it but still ignore anyway.

¶Resolution

Base on the research, indifference could be avoided by positive responses from society, family, educational system, etc. In term of an artistic based project, awareness and awakening from audience is the most important criteria to aim to. To approach to very large group of target audience, there should be a distribution channel, which is viral and have high potential of viewing rate.

Get inspiration from the pictorial maxim “three wise monkeys”, which reflect the ignoring of the wrong doing of hu- man, the project will be a film which communicates the message “the indifference is a crime”.

The film will be show on TV like helmet wearing or AIDS campaign. In addition, it will be showed as short advertising in cinemas. Due to those channels, the film can reach to wide range of audience.