HOW

An entrepreneur and brand builder obsessed with creating products that people don’t just consume—but live. My journey spans financial services, consumer tech, FMCG, and F&B—having been part of the founding teams at ServisHero and Sonno before co-founding Alcean, Hoppi, and OCDEE.

Now, my full focus is on scaling ZUS Coffee into Southeast Asia’s next-generation beverage powerhouse—unifying the worlds of retail, FMCG, and lifestyle. We’re not just selling coffee; we’re engineering a culture, crafting experiences, and redefining how a new generation connects with their daily brew.
Painting Malaysia blue—one cup at a time, then to the world.

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If you’d like to connect, drop a hello via any of the social links below.