Tiffany Soto Saenz

Head of Product in Amersfoort, Netherlands

Tiffany Soto Saenz

Head of Product in Amersfoort, Netherlands

As Head of Product at Skydreams B.V., I lead marketplace innovation across Europe — improving lead quality, trust, and conversion through AI experimentation and evidence-based product strategy.

My background in Software Engineering, combined with a Master’s in Innovation and Service Design and an Executive MBA from Kellogg–WHU, shaped how I connect creativity, technology, and business strategy to design products that truly learn from users.

Over the past decade, I’ve worked in 7 countries across industries including Insurance, Marketplaces, and FMCG, leading multidisciplinary teams to transform complex challenges into human-centered, measurable outcomes.

I believe the future of product lies in bridging empathy and intelligence — creating systems that adapt, anticipate, and make life simpler for people everywhere.

  • Work
    • Skydreams B.V.
  • Education
    • MBA @ Northwestern Kellogg Business School
    • Masters in Innovation and Design @ h2i & Designit
    • Software Engineering @ PUCP