Tiffany Soto Saenz
Head of Product in Amersfoort, Netherlands
Tiffany Soto Saenz
Head of Product in Amersfoort, Netherlands
As Head of Product at Skydreams B.V., I lead marketplace innovation across Europe — improving lead quality, trust, and conversion through AI experimentation and evidence-based product strategy.
My background in Software Engineering, combined with a Master’s in Innovation and Service Design and an Executive MBA from Kellogg–WHU, shaped how I connect creativity, technology, and business strategy to design products that truly learn from users.
Over the past decade, I’ve worked in 7 countries across industries including Insurance, Marketplaces, and FMCG, leading multidisciplinary teams to transform complex challenges into human-centered, measurable outcomes.
I believe the future of product lies in bridging empathy and intelligence — creating systems that adapt, anticipate, and make life simpler for people everywhere.