Tiina Jaatinen

Business Program Manager in Seattle, Washington

I wanted to be a media star, but found myself studying media technology instead. I then managed complex Intranet and Internet projects. Moved on to study media management, researched open leadership and open business models and then found myself in the world of social media, internal comms, blogs and media relations. I then made the jump to experiential marketing. I'm currently creating and curating inspiring and interactive experiences at Microsoft's award-winning Executive Briefing Center in Redmond.

Brands that I heart and have worked for/with: BBC, Nokia, National Geographic and Microsoft.