Tim Hanlon

Prior to joining Mediabrands, Hanlon was the Executive Vice President/Managing Director of Publicis Groupe’s VivaKi Ventures – the strategic partnership and investment arm of VivaKi (comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo), which he founded in 2008, after launching predecessor Ventures practices for Denuo (2006) and Publicis Groupe Media/PGM (2005). In those roles, Hanlon served in formal advisory and directorial positions with over three dozen media-related startups, while managing successful exits with more than a half-dozen firms, including Sling Media (acquired by Echostar/Dish Network, 2007); Navic Networks (Microsoft, 2008); Rapt (Microsoft, 2008); SnapTell (Amazon/A9, 2009) and Dapper (Yahoo, 2010).

Before founding the Denuo Ventures and PGM Ventures practices, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television and video platforms.

Among numerous pioneering industry activities, Hanlon has been Chairman and founding board member of the American Association of Advertising Agencies (AAAA) Advanced Television Committee (2005-07); founding board member of the AAAA Interactive Television Committee (2003-05); founding board member of the DiMA Group AdLab/Innovation in Digital Advertising (IDiA) Consortium (2001-06); and a founding member of the “Beyond:30” Television Advertising Consortium (2003-06).

In 2004, Hanlon was an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been twice named to MEDIA Magazine’s “Media 100” list. His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets.

Hanlon holds an MBA from the University of Chicago’s Booth Graduate School of Business, and a BA from Georgetown University.