Hello. I'm an experienced solver of business challenges. I draw on my practical knowledge of strategic business positioning and human-centric responses to create compelling solutions that unlock new efficiencies and add measurable business value. I have practical knowledge working within complex brands at times of transition, growth or acquisition.

I bring more than 20 years experience applying robust, design-orientated approaches to both digital and non-digital problem spaces and, where necessary, building, integrating and managing creative teams that support me in delivering exceptional, high-quality solutions.

I currently offer consulting services across experience design, design thinking, service design, change management, digital transformation, design strategy, and embedding design capability.