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Time of India Advertisement Booking Online

Summary: Advertising in newspapers has long been quite popular and assures getting the desired responses for services and products. Find out about a few of the top factors that have an influence on the costs of publishing ads on the newspapers.

Newspaper advertising is one of the best ways to grab attention for products and services. Know about some of the top factors that influence the costs of advertising in newspapers, such as Time of India Advertisement Booking Online.

Size

The size of ads happens to be one of the topmost factors that influence the cost of advertising on newspapers. The costs of display advertisements are calculated on the basis of width in columns and height in cm. Most newspapers have advertising spaces of their own regular size, and your ad has to fit into the same. A few newspapers tend to offer spaces of non-standard sizes, like a ‘U’ shaped ad surrounding an open paper edge. But you should be ready to pay more for irregular shapes and sizes.

Ad Type

The type of ad is another factor deciding newspaper advertisement costs. Various types of ads are offered in many newspapers. Display ads show up all through newspapers, and might use photographs, illustrations and colors, or fancy lettering to capture the attention of readers. These offer high amount of creative control over the ad content, without being restricted to simply the text. Unlike classified ads, these are not grouped as per classification. Generally, display ads are charged at a cost per single column cm. The cost of advertising space, in other words, is determined by width in columns and height in cm. Classified ads, on the other hand, are generally charged on a per line or ‘lineage’ basis. Inserts are a third type of advertising, and are generally charged at a cost of per thousand per number of pages.