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With over 60 million different accounts from around the world, Tumblr has become a veritable giant of Internet blogging. All those blogs are also very eager to interact with each other, which opens up the service to a lot of user engagement that creates even more activity and content for the site. With all this activity, there's little wonder why most of the major brands around the world have taken to the site in order to tap the immense market that is Tumblr.

This is also why many smaller businesses too are looking to get in on the action. Tumblr offers a level playing field for any blog on it, which gives small brands a big boost in their online presence and marketing on Tumblr. But before you decide to hop straight on the Tumblr bandwagon, here are some things that you might want to consider, particularly if you're already operating a blog on another blogging platform.

Whenever you are adopting a new blogging platform, it is important to focus on an initial goal. Consider what you are looking to gain from opening a blog in that platform. Online platforms can offer engagement, awareness or advocacy for businesses and brands. These also vary depending on how much your business hinges on the efficacy of its presence on Tumblr.

Below are some of the different advantages for a brand using Tumblr:

Tumblr is User-Friendly – One of the biggest reasons why Tumblr has been able to attract so many users is that it's so easy to use. Blogging on Tumblr is incredibly simple, particularly because you can do everything through the dashboard. Every only takes a few clicks to achieve. Tumblr also has a killer app that lets users update their blogs away from a desktop.

It's also very easy to design a blog on Tumblr with its extensive Theme Gallery. You'll be able to get the best Tumblr theme for your blog without having to hire a professional web designer. You can also find many user-created cute Tumblr themes free of charge that give you a free layout for blog.

Tumblr is a Social Network – Tumblr is inherently more social than any other blogging platform out there.

As a social network, Tumblr has a more engaged user base compared to that of Facebook's. Tumblr users will ready