Tina Frisk

A highly skilled senior manager with more than fifteen years of experience in building up, managing, selling and marketing responsible tourism destinations. I am a stimulator and coordinator personality, functioning well in a multicultural setting. My leadership style modern where staff motivation and involvement in both decision-making and target-setting important. Clarity in communication, and easy personal inter-relations are strong skills. Co-owner of an online travel agency, Ecolyx.com. Currently working as a General Manager at Karen Blixen Camp, in Mara North Conservancy, Masai Mara Kenya. Known from Swedish TV as one of the families living a different life abroad in the TV series Familjer på Äventyr. Lecturer on CSR and responsible tourism.

RECENT & CURRENT PROJECTS

1. Sustainable tourism development

a. Developed and managed high quality responsible tourism destinations in Masai Mara Kenya contributed to winning a number of awards: Bronze certification by Ecotourism Kenya (EK) in 2004, 2005 First Choice Responsible Tourism Award for Best Practice in Protected Areas, 2005 Eco Warrior Award Ecotourism Kenya, in 2005, 2008 Eco-certification Gold Ecotourism Kenya. Transferred and sustainable tourism management experience to destinations in Lamu, Kenya, Rajasthan and Dharamsala, India and the Pyrenees, France.

b. Project management

Facilitated implementation and management of partnership projects based on the company’s development programs on capacity – school sponsorship project, care - HIV Aids workplace project , conservation – cheetah project, culture – Basecamp Maasai Brand Fair Trade handicraft project and climate – treeplanting project. Co-ordinated, reported and communicated the Basecamp Explorer Project Partnership Programmes to the board of directors, partners and donors. Developed and packaged travellers philanthropy guest activities. Supported community-based enterprises and facilitated Basecamp Masai Brand (http://www.maasaibrand.com/) Fair Trade Certification 2011.

c. Sales & Marketing.

Organised and managed the company’s marketing activities in general, and in particular the sales & marketing team of Basecamp Explorer Kenya in terms of sales and marketing strategies, PR and communications tools of the responsible tourism product.

Founded and developed Ecospheres.se and Ecolyx.com – an online responsible tourism travel company