Freelance copywriter, Cape Town

Cape Town

Creative director/copywriter

Brandformation Contact [email protected]

May 2012 – Present Cape Town

Designers, ad agencies and direct advertisers turn to me for well-considered, strategically sound concepts, copy and content.
Hard-working advertising across all media.
Complete production of internal and external newsletters that project the soul of each company.
Online content that engages and informs web users.
Radio spots that cut through the clutter.
Let my 20+ years of agency experience give your advertising the edge.

Previously:

Creative director/copywriter

Mustard Seed Marketing

November 2009 – April 2012 (2 years 6 months) Technopark, Stellenbosch, Cape Town

Provided creative direction to a team of 2 art directors, 4 designers and 3 copywriters in a niche retail ad agency specialising in the marketing of shopping centres. Responsible for the creative work for numerous successful new business pitches, growing the client base significantly. Daily mentoring of creatives. Elevating and upholding the standard of creative output. Facilitating concept work and producing long and short copy and radio and dvd scripts to tight retail industry deadlines.