Tony LaMarca
Product Management and Musician in Rockford, Illinois
Tony LaMarca is a seasoned product leader with a passion for building technology that improves everyday lives. With over 20 years of experience, Tony’s career began in Madison, WI, shaping telephony products at Mid-Plains Telephone. Since then, he’s become an innovator in telematics and mobile platforms, driving consumer-focused solutions for top insurance and aviation brands.
As the current head of a cutting-edge team at American Family Insurance, Tony is dedicated to making our roads safer by leveraging technology and data-driven insights. Previously, he led the seamless integration of Allstate's Drivewise app into Allstate Mobile, surpassing customer adoption goals and redefining digital engagement for auto insurance. His impact extends to aviation as well, where he launched Gogo Text & Talk—revolutionizing business aviation communication and setting new sales records.
Tony holds an MBA from Northern Illinois University, a BS in Organizational Management from Illinois State University, and has earned credentials from the Silicon Valley Product Group. He also holds two patents in voice and messaging over data networks.
When not leading product innovation, Tony can be found with his family or rocking out as Ace Frehley in a KISS tribute band—complete with full costumes and makeup. Based in the Rockford, IL region, he brings the same energy and creativity to music as he does to the world of product strategy.