Tobias Looschelders
Düsseldorf, Germany
Fields of expertise:
- Digital Strategies
- Web Analysis
- Search Engine Optimization (SEO)
- Online Reputation Management (ORM)
- Big Data Analytics
In the Media (excerpt)
- Interview in German newspaper "DIE ZEIT" on the work in an online agency specialised in reputation management, 2012
- TV-Interviews in "WDR" on online communication and crisis prevention, 2013 & 2014
- Expert tip in the magazine "PC Praxis" on the personalised news app "Prismatic", 2013
- Interview in the magazine "webselling" on web analytics in times of "not provided"-keywords, January 2014
- Professional article in "management-praxis.de" on online analyses as an instrument in strategic communication (digital analytics), 2014
Current Research
10/2014-2015: Correlations of topicality, ranking and trust in the selection of websites in search engines.
Private Website
Edited Q&A blog Fragen Über Fragen in German) about topics like Apps, Daily Stuff and Recipies. Read about "Owncloud Client - private cloud store" for instance.
(diclaimer: opinion does not reflect the opinion of employer.)