Tobias Lassen Falkencrone

Marketing and brand-management professional with a strong creative background and 7+ years of experience within a brand management and progressive marketing and communications function, coordinating and overseeing global branding and marketing strategy development and execution.
Broad range of strategic competences within brand management from global projects and campaigns, designed to build strategic differentiation, brand preference, and drive sales. Diverse experience with branding and communication to B2B industries across paid, earned and owned communication channels.
Combining strategic vision and forward thinking with the ability to produce visible and tangible result delivering an excellent people and project manager track record from management of global cross-functional teams and strategic key partners and a proven track record for problem-solving.

• Strong "drive for results" mindset and good analytical skills coupled with the ability to influence and work collaboratively with multiple stakeholders.

• Firm professional insight in the base disciplines: brand positioning, targeting, segmentation and strategy development.

• Extensive experience utilising and optimising cross-channel marketing leveraging broadcast, direct, digital and social to drive results and fuel constant progress across multiple simultaneous initiatives and regions as well as practical knowledge on and the ability to structure and focus efforts in support business objectives through digitised branded content.
• Good understanding of customer/stakeholder behaviour and the ability to synthesise multiple sources of data to guide brand strategy and campaigns and show success.

• Proven track record in brand related PR and experience in working with relevant agencies.