I have worked in advertising, specializing in film and digital solutions. I've worked with clients such as Ray-Ban, Rexona, Unilever, P&G, Systembolaget, WWF and Adlibris.

Most recently I was employed as the lead copywriter of R/GA's Stockholm office.

I am currently the Program Director of Digital Strategy & Digital Creative at Berghs School of Communication, where I am part of the senior advisor team with responsibility for digital communication.

I am one of the most frequent speakers on digital communication and digital marketing in Sweden, helping both traditional companies and advertising agencies in their digital transformation. Please send me a message for booking requests.