Since 1995 I have designed, developed and launched a range of projects from games to global interactive ecosystems, from retail experiences to membership programs; from consulting for large brand owners, to founding and selling a number of digital start ups.

I am experience lead and Group Product Strategy Director at AKQA with over 20 years of industry experience working with global agencies, startups, large media organizations, and design consultancies.

Currently at AKQA, Portland, globally leading the Product Strategy Practice. Working with a wide range of international client companies, with a focus on designing and launching successful consumer focused digital products & services for Nike & Brand Jordan. Specialising in designing products and services utilizing user centered design practices: defining consumer focused strategies, running multiple agile/lean design teams and directing major day-to-day experience design decisions. A firm believer in using rapid prototyping techniques, and user testing to aid fast and iterative decision making whilst actively encouraging multi-disciplinary collaboration throughout design and development.

Before AKQA, I founded and ran Mudlark, an award winning design consultancy working with a number of industry leaders including Emap, Virgin Interactive, and MTV Networks, as well as a number of global clients as a consultant including Microsoft, SCEE, Electronic Arts, Royal Shakespeare Company, Channel 4 and Mattel. As a founding member of Virgin Media’s Interactive Division I launched Europe’s first commercial interactive TV service.

Speaker at a large number of events including SXSW, Playful, E3, GDC, and Interesting London.

There are hi-res pictures of Toby here on Flickr.

Toby's blog is a collection of his thoughts & field notes

  • Work
    • AKQA
  • Education
    • Liverpool University