TOBY BARNES

Retail Strategy and Service Experience Design in Portland, Oregon

TOBY BARNES

Retail Strategy and Service Experience Design in Portland, Oregon

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A passionate, entrepreneurial leader with over 20 years of experience building and managing teams for brands including Nike, Levis, Audi, MTV, and Microsoft.

Currently Global Senior Director of Service & Experience Design at Nike, based in Portland, Or. Before Nike, Toby managed the Strategy Discipline at AKQA, (as Executive Strategy Director, North America).

Back in the UK he founded and ran Mudlark; an award-winning digital design consultancy, as well as 2 gaming start-ups in the UK. Previously he worked for a number of industry leaders including Emap, Virgin Interactive, and MTV Networks, and as a consultant for Microsoft, SCEE, Electronic Arts, Royal Shakespeare Company, Channel 4 and Mattel. As a founding member of Virgin Media’s Interactive Division launched Europe’s first commercial interactive TV service.

He is also a regular speaker at large industry events including SXSW, Playful, E3, GDC, and Interesting London.

There are hi-res pictures of Toby here on Flickr.

Toby's blog is a collection of his thoughts & field notes

  • Work
    • Currently at Nike, inc.
  • Education
    • Liverpool University