Tockr Brand

Tockr is a Texas-based company that designs and produces fine watches. The company utilizes sleek designs inspired by vintage military aircrafts to produce unique and stunning pieces. While the business is based in Austin, Texas, the reputable Swiss manufacturers, TEC Ebauches and Leschot Engineering, make Tockr watches from all Swiss-made components.

Established in 2017 by Austin Ivey, a Texas-born entrepreneur, Tockr is available for sale in luxury retailers like Neiman Marcus and on the company’s official website. The company’s executive team includes CEO Serge Aebischer, who draws on years of experience in the merchandising and retail aspects of bringing fine jewelry and timepieces to the market. Co-founder Sophy Rindler is a Paris-born watch consultant who is responsible for business development, including the establishment of new partnerships for the brand.

Watches are available in two series, the C-47 and the Air-Defender. Founder, Austin Ivey’s grandfather, inspired the concept and design of the C-47 series. His grandfather served in the United States Army, where he piloted C-47s during World War II. The aircraft’s unique radial engines were a direct inspiration for the series’ aviation-inspired design.