Todd Baer

I have helped hundreds of brands in consumer product goods, food and beverage, technology and education developing packaging, positioning strategies, marketing and branding tools that ultimately allows them to be successful in competitive market places.

My real talent is helping CPG brand managers navigate product launches, from new unheard of ideas to restating a tired brand, by providing the most effective branded image and impression to boost their shelf presence. I’ve led branding projects for brand identites, packaging design, and corporate id for such companies as Motorola, Jockey, Pyrex, Pepsi and Beam-Suntory. My packaging, logos, name development branding has been featured in The Die Line, How Magazine and is part of The Chicago Design Archive.

I built my career in Chicago, helping local and international companies break the constrained services with my problem-solving skills at many of the top creative agencies, retail corporations and in-house departments in the most competitive markets.

SPECIALTIES:

CPG and Corporate Branding

New Product Launches and Ideation

Naming and Tagline Development

Brand Standards Guides

Brand Packaging