Todd Handy

Husband. Father. Granddude.

Passionate Cyclist. Offseason Runner. Part-time Golfer. Fierce Competitor. Cancer Survivor. Active Fundraiser.

Chief Digital Officer - Beasley Media Group.

@BeasleyMedia @Beasley.Digital

- Experienced sr. executive in digital media/AdTech/advertising ecosystem.

- Over a decade developing products & strategies for: local direct sales (inside & outside), indirect/programmatic sales, desktop & mobile display, multi-platform video & audio, sponsored content/native advertising & digital agency/social media services.

- Sr. executive relationships with local media & pureplay publishers, AdTech providers, programmatic demand, & others.

- Regular speaker at digital media industry conferences & events.

- Current member, Local Media Association Board of Directors.

- Former member of Executive Committee of the Local Media Consortium, and their DMP, Native, Video and AdBlocking Committees,

- IAB Digital Media Sales Certified

- Well-versed in video advertising success metrics, viewability, ad fraud (IVT/NHT, etc.), ad blocking, programmatic demand, analytics, ad serving, creative, etc.

- Extensive leadership of AdOps, Analytics & Reporting, Creative Designers, etc.

- Deep executive sales management experience- digital, call center, channel marketing & sales teams across North America & internationally.

- Expertise in channel strategies & development, pricing strategies, strategic account management, partner success, developing & implementing business plans, budgets/forecasts/P&L responsibility ($25M to $200M+), & all facets of the sales process, from prospecting to closing.

- A dozen years of experience with salesforce.com- user, administrator, and service provider. Close work with multiple salesforce.com ISVs & VARs. Responsible for vetting, selecting & implementing SFDC across multiple sales teams various times.