Todd Tilford

In August 2011, Todd Tilford became CCO of Draftfcb Chicago. Under his leadership, the agency is quickly gaining ever-increasing buzz and recognition for its revitalized creative product.

Before joining Draftfcb, Todd was the ECD at Grey, New York where he led the rebranding of the NFL, DirecTV, and Ketel One vodka, helping guide each to record-setting sales. He is credited with helping to turn Grey around, leading Fast Company to deem the agency the “most innovative company in advertising.”

Todd has led general, digital and design departments at numerous agencies including Crispin Porter + Bogusky, BBDO, Core, and The Richards Group. During the 1990s, he founded and ran his own agency, Pyro in Dallas, where he re-launched the Hummer brand, turning it from high-end farm equipment to a sexy, lusted-after pop culture icon.
Todd also created the famous “Blank Canvas” campaign for Converse/Chuck Taylors that is widely credited for helping to pioneer mass customization in the fashion industry. His work for the legendary Doom and Quake franchises changed the face of gaming marketing, his global rebranding of Dr. Martens led to the highest sales in company history, and his work on Karl Lagerfeld and Gucci ushered in a new wave of fashion content online.

Other accounts that Todd has left his mark on include Subaru, Pontiac, Nike, Maserati, Epiphone guitars, Braun, Spyder Skiwear, Triumph Motorcycles, Reebok, and Footaction.

Todd’s belief in design, innovation and storytelling has given his work an undeniable edge that has led to nearly every major creative award in the industry.