Tofunmi Ayotunde is a Marketing Data Analyst helping businesses and marketing teams set up GA4/GTM tracking, clean messy marketing datawith Power Query, and build Excel dashboards that turn raw exports into decision-ready reports.

With a background spanning SEO, performance marketing, and business administration, Tofunmi bridges the gap between technical data strategy and actionable marketing insights. He understands that analytics is only valuable when it answers real business questions.

His work focuses strictly on three areas:

• GA4 + GTM Technical Setup: Custom events, conversion tracking, data layer planning, tag configuration, and validation.
• Data Cleaning + Automation: Fixing inconsistent exports, merging reports, automating recurring workflows, and reducing manual reporting time.
• Excel Dashboard Reporting & SQL Analysis: Building clear KPI dashboards for marketing, ecommerce, leads, and sales performance.

Tofunmi currently documents his data projects, portfolio case studies, and business journey at Rebuild With Intention.

If you need cleaner reporting, better tracking, or a more reliable marketing data workflow, click the button above to view his portfolioand case studies.