Tola Lawal
The Big Apple Playground
" You couldn't tell me that I wasn’t going to be Khadijah James from Living Single, and run my own FLAVOR magazine. I knew it was my destiny".
... but things don’t always go as planned.
Tola Lawal, native New Yorker and graduate of Pace University, has the breadth of knowledge and depth of experience to rival professionals twice her age. Having worked for media giant Viacom through subsidiaries MTV and BET, and hip-hop mogul Sean “P.Diddy” Combs’ wildly successful Blue Flame Agency, Tola has created and lead successful traditional and digital marketing and pr campaigns that have transformed brands into national media hallmarks.
One of her remarkable accomplishments includes successfully launching the Digital Ambassador program while at the Blue Flame Agency, which increased digital conversations surrounding the Cîroc Ultra Premium Vodka, as well as the Diddy Dirty Money “Last Train to Paris” album.
In addition, Tola has led her own SixOne7Creative imprint to secure a respectable client portfolio that includes Carol’s Daughter, Vh1 Reality Star Tami Roman, Ryan Leslie, Super Producers The Olympicks, Columbia Pictures, and a bevy of other nationally-known brands. With a specialization in strategic marketing for the youth, Tola’s work has truly shaped how firms market products to a younger generation of consumer.
It is with this specific knowledge of youth needs that she launched #SixOne7University, a platform through her Marketing and Branding company, SixOne7Creative, aimed at millennials with the intent to arm them with the tools and skills necessary for success in the professional world. Providing college students with advice on acquiring internships and tutorials on spring boarding a career post-graduation, Tola is transferring her awareness of the needs and desires of the youth consumer to serve as a hands-on aide in their prosperity.
When not strategically planning branding initiatives in her current position as a Manager in the Brand Solutions/ Ad Sales department at BET, Tola spends her time working and building on SixOne7Creative and serving as a community activist through initiatives with Delta Sigma Theta Sorority, Inc. She currently lives, works, and plays in NYC, spins records when the spirit moves her, and is a serial domain and lipstick buyer – she is the proud owner of over 45 web domains and about 75 tubes of lipstick!