As founder of ASTEK Software (1988- 1991), AS Technology Consulting Ltd. (1992-2014), AS Academy (2011- 2012), AS Yazılım Ltd. (2014-), and TOUPEES (2024-); Tolay builds CMS-Powered websites for organizations large and small, designs and implements corporate networks and server systems from end to end, gives it management & security consultancy for small and large Businesses. Tolay represents TOUPEES, a brand of hair systems products, manages the e-shop https://toupee.tr and the Amazon.com branch of the store.

Tolay holds an MS from Boğaziçi University and an undergraduate Electronic and Communications Engineering degree from the Istanbul Technical University.

Tolay is Founding President of Rotary E-Club Of Turkiye (August 4, 2011, and Charter date January 5, 2012) and Rotarian from 1996 to 2021.