Tolulope Amusan

Tolulope Amusan is an Author, a fashion and beauty entrepreneur. She is the Chief Executive Officer at the Eso Ara Company. A company she founded officially in 2012. The Eso Ara Company (Meaning: Body Treasure Company) is an Ace fashion jewelry brand in Nigeria which also doubles as a social enterprise.

The Eso Ara brand is often associated with quality and finesse. Eso Ara products are being used by some of the finest regional and international celebrities in the motion pictures and music industries of NIGERIA (Nollywood). Eso Ara accessories have been used on some of the sets of the highest grossing Nollywood movies such as The wedding party, Chief Daddy, King of Boys, Moms at War, The set-up, just to mention a few. The products have global appeal and are being used locally and internationally.

In her effort to empower other women to become financially free she started the EsoAra Resellers Program in 2014. A wholesale and mentorship platform to assist other women build their jewelry brands as they leverage the unique range of designs sold at EsoAra. A total of 60women in 10 states of Nigeria, the United Kingdom and United States have benefitted from this program. A good number of these women still run their thriving businesses till date.

She is the founder of the Make-A-Future-Initiative(MAF), an initiative powered by Eso Ara. MAF is an initiative that reaches out to teenage boys and girls in marginalised communities through a unique approach of skill-based learning, girl-child education and experience sharing.

Tolulope is the creator of multiple initiatives, including her recently launched Jewelry Business Mastermind, to equip women on everything they need to know to start and run an outstanding jewelry business and stay successful at it. Bringing her expertise and experience to the fore; her goal is to help more women launch and succeed at their jewelry businesses.

In 2015, she was invited to Ethiopia to promote girl child education at the AFRICAN Union headquarters in Addis Ababa. In 2017 and 2018, she was Youth Bridge foundation’s delegate to the United Nations Commission on the Status of Women in New York, USA.

In 2019, after moving to the United States, she started the beauty arm of her business empire called The Helen's Place in Dallas, Texas. She is married to Olusola Amusan and they are blessed with two adorable girls.