Tom Ablewhite
Senior Strategist in London, United Kingdom
Tom Ablewhite
Senior Strategist in London, United Kingdom
Working both agency and client side in Financial Services, I have been planning, delivering, reporting & refining strategic initiatives in response to business priorities with great revenue & results. KEY STRENGHTS Digital Strategy, Innovation, Digital Performance, Community Commerce platforms, Brand Marketing Storytelling and finally User Experience design. KEY ACHIEVEMENTS Sourced & delivered Thomson Reuters’ first true social business platform, which consequently went on to be used for their global intranet. Planning & execution of the digital strategy to provide a pipeline of global sales leads tracked and dispersed through SalesForce. KEY SKILLS Business analytics, planning & program management Digital, Social, Community & Content strategy, Strategic Marketing Customer acquisition, retention, conversion, membership & loyalty campaigns New business pitching, Sales lead generation, Proposition development Leadership, Reporting, Mentoring, Consulting, Stakeholder Management Vendor/Supplier sourcing & management, Customer & affiliate relations PERSONAL SUMMARY Innovative. Proactive problem solver. Passionate points of view. Innately curious. Customer-centric. Non-stop learner. Logically progressive. Able to process on the fly. Humble enough to do the right thing and put projects, people or teams first. Suffers from Techno joy. A singer-song writer, not a rock star guitarist. Witty.