Business economist, self-made design strategist, frustrated entrepreneur, public sector idealist.

I work in the intersection between strategic design and innovation, helping organizations find better solutions to old and new challenges.

Expertise: human-centered design, stakeholder engagement, behavioural science, digital transformation, design sprints, CX, user research, facilitation, agile, data.

Passionate about: education, leadership, entrepreneurship, value generation, complexity, uncertainty.

Background includes: public sector, multinational corporations, startups and non-profit.

I think almost everything is obsolete and I'm highly sensitive to bad user experience, inefficiency and injustice.