Tom Denford

Tom is co-founder of ID Comms, the global media consulting company.

An award winning communications strategist, Tom has many years of valuable experience in the communications business having worked for a number of the world’s largest global media and creative agency networks and with some of the world’s biggest brands, including HP, adidas, Diageo, Nokia, Novartis and Sony in recent years.

Most recently Tom was Global Head of Communications Planning at media agency Carat and before that worked as Director of Communications Planning at creative agency JWT in New York.

Tom is very driven to innovate the productivity of the client / agency relationship, most notably how media resource is organised, how agencies can work better together and how resources should be paid for.

Tom is a member of the Chartered Institute of Purchasing & Supply (CIPS) an Associate Lecturer for the Marketing Communications Masters MA at the University of Greenwich and a regular on media panels, award juries and trade press opinion.