Tom Humbarger

Social Media Manager and Digital Marketing in Manhattan Beach, California

I 'm passionate about leveraging social media and digital marketing to promote products and services, grow awareness and build engagement with customers and prospects.

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• STRATEGY: Developing, implementing and analyzing marketing and social media strategies
• SOCIAL MEDIA: Establishing awareness and engaging with customers through social media channels
• DIGITAL MARKETING: Leveraging digital and offline strategies to drive customer acquisition and retention
• BRANDING: Generating brand and product awareness through digital marketing campaigns
• POSITIONING: Crafting marketing positioning, collateral and content to promote products and services
• CONTENT: Creating, developing and curating content management programs
• RESEARCH: Researching, analyzing and monitoring insights on markets, customers, prospects and competitors
• EVANGELIST: Serving as company evangelist and thought leader

• Created product marketing function and managed 3 product launches in 2016 for SaaS software company
• Managed a LinkedIn Company Page named as one of the Top 10 Company Pages in 2013
• Developed and implemented B2B professional user community strategy that grew to over 4,000 members
• Developed and implemented social media strategy for a billion-dollar staffing company
• Improved employee engagement by producing a social media recruiting e-training program and related course materials

Social Media | Product Marketing | Product Strategy | Branding | Awareness Building | Thought Leadership | Sales Readiness | Analytics | Blogging | Content Marketing and Content Strategy | Evangelism | Community Management | Financial Analysis | Market and Competitive Research | Recruitment Marketing

Software | Technology | SaaS | Websites | Professional Services | Consulting | Local Government | Staffing | Recruiting | Accounting | Hospitality | Financial Services | B2B | B2C

  • Education
    • Bowling Green State University