Tom Humbarger

Social Media Manager and Digital Marketing in Manhattan Beach, California

I 'm passionate about leveraging social media and digital marketing to promote products and services, grow awareness and build engagement with customers and prospects.

Check out my Social Media Website

Connect with Me on LinkedIn

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WHAT DO I DO AND HOW CAN I HELP YOU?
• STRATEGY: Developing, implementing and analyzing marketing and social media strategies
• SOCIAL MEDIA: Establishing awareness and engaging with customers through social media channels
• DIGITAL MARKETING: Leveraging digital and offline strategies to drive customer acquisition and retention
• BRANDING: Generating brand and product awareness through digital marketing campaigns
• POSITIONING: Crafting marketing positioning, collateral and content to promote products and services
• CONTENT: Creating, developing and curating content management programs
• RESEARCH: Researching, analyzing and monitoring insights on markets, customers, prospects and competitors
• EVANGELIST: Serving as company evangelist and thought leader

HIGHLIGHTS
• Created product marketing function and managed 3 product launches in 2016 for SaaS software company
• Managed a LinkedIn Company Page named as one of the Top 10 Company Pages in 2013
• Developed and implemented B2B professional user community strategy that grew to over 4,000 members
• Developed and implemented social media strategy for a billion-dollar staffing company
• Improved employee engagement by producing a social media recruiting e-training program and related course materials

SKILLS
Social Media | Product Marketing | Product Strategy | Branding | Awareness Building | Thought Leadership | Sales Readiness | Analytics | Blogging | Content Marketing and Content Strategy | Evangelism | Community Management | Financial Analysis | Market and Competitive Research | Recruitment Marketing

INDUSTRIES
Software | Technology | SaaS | Websites | Professional Services | Consulting | Local Government | Staffing | Recruiting | Accounting | Hospitality | Financial Services | B2B | B2C

  • #socialmedia
  • #marketing
  • #productmarketing
  • #blogging
  • #technology
  • Education
    • Bowling Green State University