Tomi Hokkanen


His combined business and technical background gives him a unique advantage of understanding how the growing importance of search can be used to drive long-term growth in businesses.


Passion. I'm passionate about developing business opportunities and constant learning of emerging technologies. My recent focus areas have been mobile platforms, future of TV, social media and online business.

Studies. I have attended Aalto University of School of Technology in Helsinki. I majored in media technology with a minor in business strategy and international business. Additionally, I completed a highly-regarded special business module in the Aalto University School of Economics. The name of this module was MediaBizLab, which, run by the Marketing department, combined the expertise of three academic institutions to provide a comprehensive learning experience. The two biggest take-aways from this module were new business development and marketing.

Work Experience. I have worked as a developer with mobile and web technologies for 3 years. With my current job, I have gained experience with optimizing sites/services for search engines. Primarily search engines here refers to Google, however, any kind of search engine can be a target for optimization. For example, optimizing that a mobile app is found in the relevant app store is increasingly important. It all comes down to helping users find data by attaching keywords to it.

Hobbies. Traveling, mobile, resistance training and online business. I love to travel and meet new people. The most interesting discussions are always the first ones and with people who are not exactly like you. I follow many blogs on SEO, mobile technologies, startups, public companies, health and fittness.