My name is Tomiisin Balogun popularly called The JOY Merchant. I am a Transformational Coach and an Author living in Egypt.

Tomiisin Balogun is a renowned Emotional Wellness Counsellor and Coach; one of Africa’s Top Global Voices in the Emotional Wellness space. At the core of her Vision is helping women reclaim their JOY, providing them with the tools, resources and support they need to heal, thrive and become the best JOYful version of themselves.

She is a Speaker and a Corporate Trainer; training teams to be Emotionally Empowered for Productivity. Her corporate career also spans through years of experience in IT Project Management, Research, Training and Consulting.